DVD shops here in Shanghai are everywhere.
You can buy whatever you want for less than a taxi ride or a bottle of coke.
Including the old French movies,  the latest block buster, the brand new American TV Serie, etc.
OK, nothing new in there.
But look at this picture (just took it an hour ago, on my phone, sorry for the poor quality)

Movie World - Dagu Lu - Shanghai

Nothing spectacular or original in that shop.
Now, look at the one just in front of him (literally facing it).

Movie Star - Dagu Lu - Shanghai

"Even better than Movie World"
I had to take this picture. It is an "old" joke in the street I guess.